When winter transforms Rockefeller Center into a twinkling wonderland, it's the perfect spot for family fun! From the twinkling Christmas Tree to exploring the enchanting displays at HERO's Winter Wonder, there's no end to the magical activities in store.

From there, visit the LEGO store, meet wax figures at Madame Tussauds, and shop at the Disney Store to keep the fun rolling. Wrap up with a cozy meal nearby, then head to nearby attractions like Central Park and Times Square for even more winter magic.

With so much to explore, Rockefeller Center in the winter is the perfect starting point for family-friendly activities in NYC! Here's a list of must-see spots around Rockefeller Center.

Enjoy a combination of city views and winter experiences in New York with this package! Take in the views of New York City from the 70th floor at Top of the Rock, where you have access to the largest outdoor viewing area among NYC observatories.

From this spot, you can see notable landmarks like the Empire State Building and Central Park stretched out below. With our brand new combination ticket, you can then venture to Winter Wonder full interactive activities. Try writing out your wishes in a winter forest and making gingerbread houses, or take a snowy train ride past a digital display of the Northern Lights.

For an unforgettable family experience, take a guided tour through the iconic Rockefeller Center! This fascinating behind-the-scenes journey gives you a deeper look at one of New York's most beloved landmarks.

Discover the history and hidden gems of this Art Deco masterpiece, from its stunning architecture to the famous public art pieces. Your family will get to explore legendary spots like the Grand Concourse and hear incredible stories about the Rockefeller family and their influence on NYC.

The tour is fun, educational, and perfect for all ages, making it a must-do activity during your winter visit!

A visit to the LEGO Store is a can't-miss spot for families looking to unleash their creativity. Step inside this colorful wonderland and be wowed by creative displays and interactive play zones that will spark your imagination.

The Living Room, an epic play area right in the heart of the store, invites kids (and grown-ups!) to dive into hands-on fun with endless building possibilities.

From mind-blowing models to expert building tips, this is a must-visit spot that will leave your family building memories — and LEGOs — all day long!

A visit to Rockefeller Center isn't complete without seeing the iconic Christmas tree! First lit in 1931, this towering beauty kicks off the holiday season with the annual Tree Lighting Ceremony, held the first Wednesday after Thanksgiving.

The tree, usually a 69–100-foot Norway Spruce, is adorned with giant red bows and sparkling lights, creating a stunning winter spectacle. Even if you miss the ceremony, the tree remains lit every day from 5 AM to midnight through mid-January. Bundle up and enjoy one of New York's most beloved holiday traditions!

The Rink at Rockefeller Center is an iconic winter destination for families visiting NYC. Open from October to April, this outdoor ice skating rink offers a magical New York experience. With space for only 150 skaters, it ensures a more relaxed, enjoyable time on the ice.

Skate rentals are available, and for those with younger children or beginners, weekday mornings provide a quieter, less crowded atmosphere perfect for learning. During the holiday season, skating near the Rockefeller Center Christmas Tree adds to the festive charm, making it an unmissable, family-friendly activity on your list.

Get a sneak peek into the world of television production with the NBC Studios Tour! Perfect for families with older children, this tour takes you through the iconic sets of popular NBC shows and offers an interactive experience in the Tour Studio.

Learn about the history of NBC and television production, as well as the magic behind the scenes. While live-taping access isn't guaranteed, this tour provides an unforgettable glimpse into the entertainment world. We advise you to wear comfortable footwear as you explore the studio's fascinating history and modern-day productions!

Just a few minutes away from Rockefeller Center, Times Square is a must-see destination in New York City, especially during the winter months. Known for its dazzling lights and vibrant energy, it's the perfect place to experience the heart of Manhattan.

Take in the iconic billboards, enjoy street performances, and dive into the bustling atmosphere that never sleeps. Whether you're grabbing a bite, exploring shops, or simply people-watching, Times Square is sure to impress.

To fuel up after all the sightseeing, you can visit Bill's Bar & Burger, which offers a deliciously casual dining experience. Famous for its hand-pressed griddled burgers, crispy fries, and creamy milkshakes,

With over 80 draft and bottled beers available at two full bars, there's something for everyone. Bill's two-story venue can accommodate groups of all sizes, making it perfect for both intimate meals and large gatherings.

Located just a short walk from Rockefeller Center, M&M's World in Times Square is a colorful paradise for families. With two stories filled with thousands of vibrant M&M's in every flavor you can imagine, it's a treat for both kids and adults.

Don't miss the iconic color wall where you can fill up bags with your favorite candy colors! For an extra fun twist, the store offers a personalized printer where you can customize M&M's with images or messages, making it the perfect souvenir.

It's a sweet experience that will leave everyone smiling!

Now that you've got your list of noteworthy attractions around Rockefeller Center in the winter, why not add a little extra sparkle to your adventure? After you've explored the iconic sights and attractions, consider winding down at HERO's Winter Wonder event. It's the perfect way to extend the festive fun with even more magical experiences that the whole family will love.

From interactive activities to festive treats and unforgettable moments, HERO's Winter Wonder is designed to bring the magic of the season to life in ways that will leave your family smiling all winter long.

Why not make it a full day of holiday magic? Visit HERO and add that extra touch of enchantment to your winter season!