The Elf Experience at HERO
Step into Papa Elf’s storybook and journey through the Candy Cane Forest, the Sea of Swirly Twirly Gumdrops, Santa’s Workshop and the North Pole before making your way back to New York City and Gimbels. It is the perfect holiday outing for all ages.
OPENING NOVEMBER 14
The Elf Experience at HERO, Rockefeller Center
This holiday season, HERO at Rockefeller Center presents THE ELF EXPERIENCE™, a new immersive experience from the creators of the New Line Cinema film.
Guests move through Papa Elf’s storybook into the North Pole, with stops at Santa’s Workshop, Mr. Narwhal, the Candy Cane Forest and the Winter Village, where sweet treats are available. Key locations from the film are recreated at full scale and shown alongside original artwork and props from the production.
The experience ends at Gimbels, where exclusive THE ELF EXPERIENCE™ merchandise is available.
Open November 14, 2026 through January 18, 2027.
What To Expect
The Elf Experience will be open from November 14 to January 18. It takes about 40 minutes to walk through the entire experience.
HERO is an accessible venue. If someone in your party has epilepsy, sensory processing disorders, claustrophobia, vertigo, or mobility or physical limitations please let us know and we will do what we can to make your visit as safe as possible. Service animals are permitted, but no pets allowed. Guests who require accessibility accommodations should reach out to the HERO Box Office at (646) 777-4376 or by emailing tickets@hero-nyc.com.
Suitable for all ages; children under 12 must be accompanied by an adult
- Photography and video encouraged in designated areas
- Some installations involve physical interaction - comfortable clothing recommended
- Sensory-sensitive visitors can request modification guides at entry
- Food and beverages available on-site
Read more at elftheexperience.com or reach out at tickets@hero-nyc.com.
The Holidays are Here
THE ELF EXPERIENCE™ is available for private events and group visits throughout the season, November 14, 2026 through January 18, 2027.
HERO at Rockefeller Center hosts corporate holiday parties, team outings, school and community groups, and family celebrations. Groups can book timed entry together, and private buyouts are available on select dates.