A Legendary Celebration for a Legendary Character

How do you throw a 90th birthday party for one of the greatest animated characters of all time? Disney asked to take over the HERO event space for what they called “DD90” - a birthday bash for the spirited and beloved Donald Duck. We knew it had to be a celebration that would resonate with Gen Z and honor New York City's vibrant culture.

The Perfect Venue: HERO NYC

Disney sought a partner to bring Donald Duck's spirit to life for the Gen-Z crowd in New York City. There was no better place to host this milestone event than at HERO, the city’s newest immersive multimedia event space with transformative capabilities. Located in the heart of the city, HERO was the ideal venue to celebrate an iconic character who has captured hearts for decades.

Crafting a Unique Birthday Experience For Donald Duck

Our creative approach seamlessly integrated Donald Duck's friends, live music, and cult-favorite Disney merchandise to create an unforgettable experience for attendees from around the globe. The concept? A hyper-intensified block party, showcasing out-of-the-box creativity in a subterranean urban mecca.

Immersive and Interactive Moments at HERO

Visitors to DD90 were treated to a blend of interactive moments and performative displays that embodied Donald's playful and spirited nature. A dynamic dance routine brought energy and excitement to the event, while Anderson .Paak’s lively DJ set provided the perfect soundtrack, creating a hybrid of a larger-than-life party and a true New York moment.

HERO’s State-of-the-Art Technology

Guests had the opportunity to take photos with Donald using HERO’s state-of-the-art tech and AV. A custom-built LED screen displayed original content behind the DJ booth, adding a modern touch to the celebration.

DD90: A Harmonious Celebration