BLOOM: Rewild Rockefeller Center
This Spring and Summer, embark on an enchanting journey with HERO, rewilding Rockefeller Center back to its roots. Before the skyscrapers, this land was home to America’s first botanical garden – the Elgin Garden, a haven of natural wonders and healing plants.
Rediscovering America's Eden
BLOOM invites you to explore this forgotten Eden. Unearth the secret history and embark on a journey from seed to bloom. Dive into the interconnected world of nature where unseen forces orchestrate annual rebirth and blossoming.
An Immersive Experience for All Ages
Children and adults alike will love the captivating immersive journey beneath Rockefeller Center. Daily Happy Hours and Weekly concerts to celebrate Digital innovation, art installations, and playful exploration merge with nature in various chambers. Each room offers a unique sensory experience, igniting curiosity and celebrating the symbiotic relationship between humans and nature.
Gates of New York’s Eden
Descend into a realm beneath Rockefeller Center where digital experiences meet nature’s playground, guided by Mother Earth.
Gates of New York’s Eden
Descend into a realm beneath Rockefeller Center where digital experiences meet nature’s playground, guided by Mother Earth.
Earthing
Begin your journey as a seed, delving into the mysteries of a subterranean mycelium network.
Germination
Traverse hidden rooms and witness the magic of germination through mesmerizing video and sound installations.
Mushroom Forest
Explore a giant mushroom-themed playspace and discover fungi's vital role in nature.
The Conservatory
Relax in Dr. Hosack’s conservatory, where herbal concoctions and botanical wisdom await, in partnership with The Alchemist Kitchen.
The Blooming Meadow
Wander into a flowering meadow, bask in the sun, and let your imagination soar as you create your own clouds.
Flourish
Conclude your journey with Mother Nature’s farewell. Capture your digital transformation moment and gather seeds to scatter, rewilding and renewing the Earth.
BLOOM: An Interactive Journey from Past to Future
Inspired by Rockefeller Center’s storied natural past, BLOOM offers a journey from the past to the future, from root to blossom. Discover the extraordinary power within the Earth, right under your feet. Join us this spring and summer for an unforgettable adventure into nature’s wonders.